MLS MatchDay reached a great milestone earlier this year. For the first time ever, we have sent over 100 million push notifications in a single season–and the season is not even over yet! It is really exciting to see the growing number of fans receiving alerts from our apps. I’d like share two key metrics.
First, an aggregate view of total content alerts sent over the last 2 years. The most obvious observation is a dramatic change in the growth rate. We made an effort to make them discoverable and allow fans to customize the alerts in our apps this year. While we saw strong growth in our app install base, the growth on alerts was significantly higher.
Second, the graph below shows monthly alert rates for 2012 and 2013. This year-over-year comparisons offers two interesting facts. You can see the monthly send rate is 600% higher in 2013, and continues to trend upward. Additionally, our monthly rate grew throughout 2013. We saw a slight plateau at the end of the year in 2012.
Be sure to check out my previous post on how MLS does mobile notifications. We are working on some great 2014 updates for our native apps, and there will be even more ways to receive push notifications next season.